The Eastman Kodak Company was founded in 1880 as a full-service photography company, manufacturing cameras and film that the customer returned to Kodak for processing and printing. The company now employs approximately 100,000 people worldwide, with approximately 39,000 of those in the Rochester, NY, area.

· Long-term under-performance in its core businesses; and

Kodak’s goal is to be the number one or number two positions in markets where rates of return consistently exceed the cost of capital. In 2001 Kodak announced a new strategy: to tackle digital imagin

A word of caution though, Kodak should avoid the hang-ups of a bureaucracy as a team structure is linked to this approach as it is similar to bureaucracy, but offers the flexibility that a team provides. With a team structure Kodak should reap the rewards and with the right personnel that they recruit, such as Pat Russo as President and Chief Operating Officer, assists them in having the “right people” tackling the task at hand.

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