The money spent on advertising for the lottery is an absurdly large figure. Not only are the poor wasting money on lotto tickets, but the government is also wasting money on advertising for the lottery. The government only started to heavily advertise when they saw the annual sale of lotto tickets declining. In 19

into thinking that they have a chance to escape their poverty, but all it is really doing is using money that could be spent in other places, not only by the money spent on advertising but the money spent by the poor.

Besides the money spent on such ads, these ads are obviously focused towards the poor person who just needs to read a few catchy words to help himself by a ticket. A study by the Heartland Institute has indicated that the poor spend more money than the non-poor on lotteries, “not only as a percentage of their income, but also in absolute terms” (Shenk 22). The advertisements have slogans such as “Play the Lotto, and you could win the stuff dreams are made of”(Shenk 22). Another slogan in New York City states, “Hey, you never know.” The Governor of New York City disagrees with this slogan, saying that it is only trying to attract working class “stiffs” and poor people alike. He believes the slogans should stress the educational funding coming from the lottery. The advertisers held a different view, thinking the highest success will come from the hopeless poor people that dive headfirst into these pointless slogans (Fred Bruning 9). Some ads even go as far as to falsely claim that lottery proceeds go

Some topics in this essay:
Fred Bruning, Poor Lotteries, Ira Teinowitz, York City, Heartland Institute, money spent, poor people, advertising lottery, shenk 22, middle upper classes, money spent advertising, money advertising lottery, spending money, money advertising, lotto tickets, middle upper, poor giving, spent advertising,