People turn to ethical frameworks to try to comprehend or even resolve such problems faced by the world. The ethical framework of Utilitarianism is just one example of an ethical framework that appears to be used by many within the industry of media today.

More than fifty field studies over the last twenty years have shown that children who habitually pay attention to more media violence behave more aggressively and accept aggression more readily as a way to solve problems. The National Television Violence Study (1996, 1997, 1998) analysed over eight thousand hours of programming on cable and broadcast television. During this study, some of their findings included that about sixty percent of programs were violent, and that over fifty percent of the violent scenes were lethal, and another forty percent of those violent scenes were being portrayed as humorous. Keeping in mind that given the influence of culture and social learning on aggressive behaviour, different results in child monitoring tests in different cultures are also to be expected.

Different people from different cultures may adapt more easily or aggressively towards the growing issue of violence within the media. Images and word painting about all forms of violence are flashed across television screens, newspapers and played over CD’s everywhere. Nobody can put an end to it, because it

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Rupert Murdoch, Violence Study, Richard Halloway, People C20th, , media violence, percent violent scenes, forms violence, contemporary world media, world media, violence media, violent scenes, percent violent, ethical framework, contemporary world, film television, media industry,