After analysing the present market situation, it is Creative Solutions (hereafter referred to as ¡¥our¡¦) primary marketing objective to procure a 25% market share within one year of the ¡§WasherPlus¡¦s¡¨ (hereafter referred to as the ¡§WashDry¡¨) launch in it¡¦s appropriate product category, that is the washer/dryer category).

Similar products already exist on the market, however the ¡¥WashDry¡¦ is positioned extremely competitively against its opponents, due to its value for money and relatively inexpensive retail price. For this reason, it is our intention to obtain premier market share within the said category.

Consumer research has indicated that a sales forecast of 60,000 units is very achievable. This total is the result of the sum of what we believe to be the two most viable target marke

Sales promotion should also be used in conjunction with the advertising to provide customers with an incentive to purchase the machine. This promotion should offer a prize that will add benefits to customers for purchasing the machine. An alliance will be sought with a distributor of washing powder to offer six months of free washing powder with every machine purchased. In return, we will display the logo of the selected partner within the communication vehicles.

„h Education of features, benefits, value and convenience should be paramount.

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