1, Market Approaches……………………………………………………………..2

· Target Market……………………………………………………………….

· Positioning…………………………………………………………………..

· Market Mix Strategy……………………………………………………….

· Environmental trend………………………………………………………..

· Social trend…………………………………………………………………..

3, External Factors……………………………………………………………………

In the final project, Chow Sang Sang Jewellery Co. Ltd is the Jewelry Company that I would like introduce about. Chow Sang Sang is a group of companies with list operations in China, Hong Kong and Taiwan. The company’s combined turnover in 2000 exceeded HK$4.6 billion (US$600 million) see annual report. Chow Sang Sang shares are listed on

To attract the target market of customer purchase personal ornaments for all purpose. The product element is concerned with what marketer offers to customers. In the Chow Sang Sang Jewellery Co. Ltd, the management of existing produce is all kind of jewelry. The main features are diamond, gold, gemstone, karat gold, pearl, silver, and non-gold. The management of new product is Jude. The management of services is retail shop in Taiwan, Hong Kong and China. To complete the retail network, there is an eShop, which offers on the Internet a complete service for shopping and sending gifts. For clients in need of corporate gifts, a special team under Chow Sang Sang Corporate Gift Limited takes care of every aspect from design to delivery. The price range is very wide that from under one hundred US dollar to up one thousand US dollar. It is depend on the costumer demand price. The placements are recognized as a premier manufacturer and retailer, Chow Sang Sang Jewellery Co. Ltd. operates over seventy stores in Hong Kong, Taiwan, and China. The promotion of gift gallery has separate parts for all kinds of purpose that can help customers to make the gift decision. For example, e-shop has separated the lucky pendants, Hello Kitty, and gift for baby. The web site also has the “For Him” section that customer who wants to shop for man. The engraving series and wedding bangles are for people who will be married. Also, costumers can shop for themselves. The Chow Sang Sang has special kind of ring called “ 360°Zone” which ring has 360°view.

Expand and Develop new areas of business

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