Competitors are entering the fast food chain more and more everyday and growing faster

and faster. It’s not all about hamburgers and fries anymore. There are chicken, salads,

appetizers, pizza, pasta, and so much more entering the market everyday. Today’s society

has become very health conscious leaving a large space for new products in the fast food

B. McDonald’s could expand its market and products in the aspects of the more health society by developing more health conscious foods such as chicken products or a veggie burger. They could also come up with their own brand of sauces. Make McDonald’s ketchup, mayonnaise, ranch dressing, salad dressings, and so on. In doing so, they reach a larger market of consumers as well as keeping up with today’s fast paced fast food industry.

C. McDonald’s needs to look at their past sales over the years and calculate percentage sales growth. The US sales have continued to grow over the years, but these sales are also becoming a smaller percentage of sales because sales in other geographical areas are also growing. For

F. Determining the overall market share is a primary data research factor. I cannot

10. Victoria’s Secret recently came out with water bras. They have a competitive advantage over other firms because of their brand equity; the name, Victoria’s Secret, is known and will be looked at if advertised. Because VS is so well known, their prices are usually higher, but the product is also of higher quality. VS have marketed the water bra very well and it fits in with the existing product line. Water bras by Victoria’s Secret are very “close to home”. That’s all Victoria’s Secret is—panties and bras. There was quite a bit of room for market growth with this product. VS are constantly coming out with new bras, but they are always the same old bra—just with a different color or stitch. The water bra was just what they needed to put a little more pizzazz into their market. As far as a competitive standpoint, Victoria’s Secret is pretty much at the top. There aren’t many other big competitors in this industry besides department stores. They have been the only ones to market this product so well. The product has a very well defined category and market to enter. There is an excellent market drive for this product because it is so new. Customer service depends on what location you shop at.

B. I would use secondary research to find out if there are markets for my product in other

gives the firm a chance to fix any last minute details and

evaluate product success.

Some topics in this essay:
, Legal Environment, American Airlines, Victoria’s Secret, Test Marketing, Proctor Gamble, Purchase Evaluation, Idea Screening, Political Environment, American Eagle, american airlines, american eagle, product lines, victoria’s secret, primary data, strategic plan, american airlines concerned, airlines concerned, fast food, brand equity, percentage sales, strategic plan includes, food industry mcdonald’s, products american airlines, fast food industry,