The main job of the media is to inform. The media does need to make a profit, however, publishing untrue stories to increase ratings and profit is not an option. As one media analyst put it, “What is the point of having a teacher who is interested in making money but forgets the most important thing, which is to teach the children?”

Radio and television create a large window for the voting public to view its politicians. TV, whi

Many times the media often brings up the worst about a candidate. They cover unimportant issues that are irrelivant to everyday life and also overplay the issue too much, Such was the case with George W. Bush. The main issue on the mind of the media was the rumor of his past cocaine use. This should not have been the main topic being covered. Instead, they should have been covering his views on political issues.

TV pictures control most of the viewer’s attention but in some ways take away from the verbal communication which is crucial to the message. A viewer of a television ad or debate does not have the opportunity to request clarification or question a statement, as they would if reading a newspaper article or speaking with the politician at a public rally. There is a tremendous difference when it comes to the written and spoken word. The spoken word is heard for a short time and is rarely able to be examined again, whereas the written word is always there for inspection. When speaking in public there are many things a skillful speaker should use to get their point across and influence his or her audience. Emphasis, tone, inflection and tempo of a speakers voice decide how a listener determines the meaning (Gould, 64).

ch is free of most restrictions, can play a major role in the coverage of a candidate. In the minds of the voters, televised campaigns increase the relevancy of the political identifications, making the decision process much quicker and easier. Television also allows the indolent people of the nation to directly participate without much physical movement. It also promotes a consistency between the image of the candidate and the opinions of the voters.

In some cases television creates a large window of opportunity for the candidates, however, the demands and minor regulations can cause problems. Freedom of speech can be a very contr

Some topics in this essay:
, Dwight Eisenhower, White” TV, George Bush, Michael Dukakis, Richard Nixon, Charles Thomas, John Kennedy, winning election, media inform media, spoken word, political issues, discovering truth, inform media, media selects, media inform,