Today, Nestle look at opportunity within their current businesses, which are within food industry. Nestle product therefore launched a range of new and innovative product under 10 categories which are baby food, dairy product, breakfast cereal, ice cream, chocolate & confectionery, prepared food, food services, beverages, bottled water and petcare and have looked towards entrance into new market.

There are 2 strategies in developing new product. That strategy is by modification of an existing product (renovate) and the development of new ones (innovate). In nestle, there are 2 ways in which new products can be added to the range of product. That is by

1. Externally. Nestle has acquired various brand names including Nestle Pure life company, Calistoga water company, Nestle Purina Petcare company, Nestle Food Service company, and o

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