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Alternative Medicine

The sophistication of consumers in retail markets is being duplicated in the healthcare field, driven in part by patients’ disillusionment with the current state and cost of healthcare. At the same time, the costs of mainstream healthcare are increasing rapidly, and some experts believe they will double between 2003 and 2008 without some source of revolutionary change. Forward-thinking payors are adding coverage for select Complementary and Alternative Medicine (CAM) therapies to their benefits plans to attract customers and in some cases, reduce costs.

As a result, healthcare companies today are adopting corporate strategies that focus on consumer demand that will change the industry. Employers and insurers that create benefits packages will tailor their offerings based on market segmentation and differentiation strategies to the benefit of all involved: practitioners, hospitals, and patients. This will culminate in a wider array of benefits offerings, including wellness promotion and disease prevention. The Mind, Body and Spirit Balance Center will benefit from these packages.

Consumers’ use of and expenditures for CAM have increased significantly in the last 13 years. The baby-boom generation has had a strong impact on t


In the growth stage, it will adopt the profit maximization objective to seek as much profit as possible. However, pricing to achieve profit maximization doesn’t always lead to high prices. According to Jerome McCarthy and William D. Perreault, low prices may expand the size of services that result in greater sales and profits. For example, when prices of VCRs were very high, only innovators and wealthy people bought them. When Sony and its competitors lowered prices, nearly everyone bought a VCR (page 515).

3. Reflexology incorporates pressure, rubbing, pulling and massaging of these reflex points on the feet and ankles to release blockages and help re-establish energy flows to these areas and to break up the lactic acid and calcium crystals that accumulate in the feet allowing the body to properly detoxify.

1. Facial Acupuncture balances the body's basic constitutional needs while rejuvenating the face. Fine lines may be entirely erased, deeper lines reduced, and sagging eye and neck areas firmed and toned. Used for centuries throughout the Far East, fine needles are placed at various pressure points on the face, neck and eye areas to stimulate chi energy. Facial muscles tighten and lift, stimulating blood and circulation and facial tone and color is enhanced for a healthy more vibrant appearance.

4. Optimal Stress reduction treatment: stress can overwhelm and deplete the body, mind and spirit setting the stage for a reaction within the defense physiology of the body min

Some topics in this essay:
Facial Acupuncture, Balance Center, Medicine CAM, Eastern CAM, Medicine Acupuncture, Center CAM, Patients CAM, , Optimal Stress, William Perreault, balance center, body spirit balance, spirit balance center, mind body, mind body spirit, body spirit, spirit balance, patients cam, cam services, cam coverage, body mind, consumer demand, life force,

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Approximate Word count = 1003
Approximate Pages = 4 (250 words per page double spaced)


  

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