Sales of Coca-Cola now average more than 600 million drinks a day and account for nearly half of all soft drinks consumed on over 200 countries. New Zealand is no exception, with Wanganui being effected by Coca-Colas advertising campaign, but to what extent, and why is the Coca-Cola brand so successful?

An Atlanta pharmacist, John S. Pemberton, invented Coca-Cola in 1886. The name was a combination of two of the drinks more exotic ingredients, the African cola nut and the South American coca leaf. Coca-Cola grew from a small relatively unknown drink into the worlds best known refreshment. This was due mainly to a continued investment in advertising and distribution, in order to bring public familiarity with the drink. Soda fountains were given Coca-Cola signs, calendars, serving trays, clocks, fans and lamps while the public was constantly reminded of the drink in lavish advertisements.

From the earliest days Coca-Cola advertisements have relied on the appeal of a ca

Coca-Colas grip on the world soft drink market is huge, and no doubt still expanding. Due mainly to its intense advertising campaign the world over, which began when Coke was first invented in 1886 and is still going strong today. Wanganui is no exception to Coca-Colas advertising campaign, and its consumers are effected daily when bombarded with Cokes advertising.

A major contribution to Coca-Colas success was the independent bottler system which was put in place in 1899. This meant companies had the right to produce, bottle and distribute the drink. In a move to increase sales during the colder months of the year Coca-Cola adopted Santa Claus as their own. Even today Santa can be seen in Coca-Colas red and white colors enjoying a refreshing glass of Coca-Cola.

From its introduction in 1960, television has grown to be a major social and political force on New Zealand society. Television advertising has many factors which place it above other media. Which is probably why Coca-Cola New Zealand spent $10,176,735 on television advertising i

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