Breathe Right Strips
CNS has brought a product internationally and is faced with the problems and marketing challenges that come with that. The following is the analysis of the problems, alternatives and recommendations. The major problem is that CNS’s business strategy and objectives are not currently aligned with what they are doing with the Breathe Right product. Other problems that also have risen are barriers in current marketing strategies, advertising to only one smaller market of athletes, the licensing agreement with 3M has potential problems, the product may be seen as ugly, and CNS has given marketing and communication control to 3M.With these problems in mind, there are some alternatives that can be looked at to solve or help the problems. CNS can do nothing and leave it as it is, sell the product to 3M or another company and get back to sleep disorder diagnostic equipment full time, or they can modify their business objectives and strategies to continue wit
The target market is not restricted to athletes. Most of the advertising has been directed at the use and benefits for athletes due to much free advertising at the sporting events with product placement. It seems like there is a major target market of people who snore and people with allergies. There seems to be very little advertising done to this larger or potentially larger market.
Some topics in this essay:
Breathe Rights,
Summary CNS,
North America,
America Breathe,
Recommendations CNS,
Dan Cohen,
Objectives CNS,
Alternatives Faced,
Product Breathe,
Bruce Johnson,
people snore,
diagnostic equipment,
breathe rights,
sell product,
target market,
disorder diagnostic equipment,
sleep disorder,
· cns,
disorder diagnostic,
product diversification,
people allergies,
sleep disorder diagnostic,
licensing agreement 3m,
people snore people,
drug store chains,
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Approximate Word count = 2703
Approximate Pages = 11 (250 words per page double spaced)
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