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New Orleans Symphony Case Study |
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The New Orleans Symphony Orchestra (NOSO) was founded in 1936. Throughout the years it was successfully directed by various well-known names in the classical music world. Since the mid-seventies, the business is not performing well. The company, which has a focused strategy, is repeatedly in dept and is facing bankruptcy.
The problems that are responsible for this situation have a wide spectrum. The political and legal environment gives the NOSO the opportunity to attract large donators through the opportunity of tax deductibility. The economic climate is not promising. Due to an economic recession especially in this geographic area, companies are not willing and able to donate. 60% of NOSO’s income is dependant on donations. The local government has a limitation on financial grants. The city has a $30 million deficit, and the public opinion does not want to see the city giving public money to a private organization. On a socio-cultural level, the NOSO faces a decline in demand of 59.1% since 1973 for live performances. The bad neighborhood the NOSO is located is giving the organization’s reputation a negative touch. If people want to enjoy a performance, they are more likely to watch it on TV than live. This leads
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Below are additional random excerpts from the paper...
In this industry the availability of substitutions is high through TV, CD, radio, videotapes as well as the possibility to visit any other of the 4 remaining symphonies in the state. The entry barrier is not high. You could easily rent a locality in the area and invite a well-known symphony for a guest appearance without having to have a high funding. A problem faced is the loss of character through loosing the NOSO’s star conductor Leonard Slatkin.
The people in New Orleans have a misconception of the NOSO. Many people see the symphony as an upscale event place, what is manly propelled through the glamorous opening acts the public sees only. Here is an opportunity to explicitly change this misconception and make the symphony known as a place for everyone.
The four main groups identifiable are the general audience, donators, government and other art institutions (symphonies, theatres, ballets, etc.). The general audience is only contributing 40% of the funds needed to the firm. Even though they are the smaller partition, their impact is not to be underestimated. They create and communicate the reputation the symphony has, which is vital for its existence. The art scene is highly reliable on reputation. The donators are basing their activity on reputation as well. At this weak time of the economy private donors play a bigger role. Companies cannot be as active as in better times and are therefore not expected to be active. The Government is a group that is supporting the scene financially as well. The remaining group of other art institutions is an important strategic group. In possible strategic alliances efforts could be joined to reduce overhead and create more revenue. Also comparison of the different businesses can be a measurement of performance.
A way to measure the effectiveness of this plan is to compare t
Some topics in this essay:
Orchestra NOSO,
Symphony Join,
Audubon Zoo,
Leonard Slatkin,
Orpheum Theater,
TV CD,
Orchestra Decrease,
Symphonies Louisiana,
art institutions,
shorten season cooperate,
chapter 11 bankruptcy,
shorten season,
season cooperate,
live performances,
11 bankruptcy,
chapter 11,
strategic alliances,
financial plan,
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Approximate Word count = 1264
Approximate Pages = 5 (250 words per page double spaced)  |
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RELATED ESSAYS |
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Music In Culture .... In the case of pre-Baroque music, there are .... Some say this occurred in New Orleans, although similar music was .... compositions are for the larger symphony orchestra .... |
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African American People .... Armstrong was born in New Orleans, Louisiana, and soon .... and composed other music (including a symphony, a concerto .... an exhibition game against the .... York Yankees .... |
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Radio Drama .... It 's initial broadcast was of a symphony concert .... Perhaps it is a more a case of these writers all .... And obviously if the play is set in New Orleans against the .... |
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PROFESSIONAL ESSAYS |
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THE NEW ORLEANS MAFIA THE NEW ORLEANS MAFIA In popular imagination, the Mafia is primarily associated with the large cities of the Northeast and industrial Midwest, particularly |
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The Port of New Orleans The Port of New Orleans was first discovered by the French in 1718, and has been fought over, was the reason for the Louisiana Purchase, and is now one of |
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New Orleans and the Development of Jazz New Orleans and the Development of Jazz Many years ago, Clay Smith wrote in Etude Magazine that "if the truth were known about the origin of 'jazz', it would |
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Slave Revolt of 1811 New Orleans New Orleans Urbanization The Slave Revolt of 1811 INTRODUCTION New Orleans originated in the 18th century as a French colonial outpost, one whose culture |
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America's Forgotten Citizens The mayor of New Orleans, Ray Nagin, is also criticized for his handling of transportation after the storm hit largely because he failed to provide public |
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Mardi Gras During Mardi Gras people line the streets of New Orleans (and other cities) to beg for plastic doubloons and cheap beaded necklaces that for a few days are as |
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