industry and the market of the bicycles of high gamma had been characterized. Through the model of Porter it was possible to verify the strong existing competition in the market. The Driving Forces and the strategical movements of the rivals had been also described. Through the internal evaluation, it was possible to know the situation of the company, its strategical position and more the value financial that possesss in relation its competitors. In order to synthecize all the relative information to this company, is presented a picture SWOT. To finish they had been presented and chosen some possible strategies in order to use to advantage potentials market chances. These proposals represent our vision on the current situation of the company and the form as this must act in the market to keep its level of success. 2 Presentation of the Company

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