The National Football League (NFL) is the United States’ most popular sport, eclipsing Major League Baseball (MLB) over a decade ago. This success has created an extraordinary market in which to sell products and generate huge revenues for the NFL teams and for the league itself. This success has also created controversy between several team owners and the league commissioner over the legal rights that each claim to have their respective team trademarked name and logo. While the NFL apparently continues to offer the most popular consumer sports product, the league continues to face ongoing marketing challenges in four different areas; Broadcast media, licensing and sponsorship, consumer diversity and youth participation.
The NFL relies on several different types of broadcast media to get their product to the target audience. Traditionally, Television broadcast has been the means by which most Americans have been able to view football games. Multibillion dollar contracts with ABC/ESPN, CBS and now FOX have created competition between the rival networks each bringing new platforms and announcers in to make the overall presentation of the football game more appealing and ente
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