Bacardi Advertisement-A Writing On Popular Culture

The largest three desires that advertisers commodify are class, race and sexuality. While searching for an ad to complete this assignment, I found one that attempts to sell all three of these images. Imagine yourself at the largest and hippest social venue of the season. You arrive at an upscale condominium complex in your best cocktail dress waiting for

The ad is promoting and attempting to sell a particular lifestyle. In this case, it is that of the heterosexual upper class. The setting of the party is the first piece of evidence in my case. The party being presented is obviously not a college kegger, but rather an evening cocktail party in an upscale neighborhood. The balcony of the condo overlooks the lit city, implying that everyone at the party is “higher” than the people of the city, both literally and symbolically. Secondly, the only race represented at the party is Caucasian and they each seem to be paired with a partner of the opposite sex. Even the couple in the focus of the shot is represented falsely. They are ironically seen through the “modest” martini glass’ reflection rather than a direct look at what is actually happening. Lastly, the discarded watch signifies the male’s loss of time and the woman’s stiletto is representative of her disregard for the “norm”, meaning that under normal circumstances the couple probably wouldn’t have ended up in the pool together.

The bigger picture that we should be aware of here is the e

Some topics in this essay:
Jack Solomon, Cosmopolitan Magazine, Taste Feeling”, Rocks Magic”, Rum Ads, Similarly Bacardi, George Washington’s, Mount Rushmore, Bacardi Limón, heterosexual upper, upper class, heterosexual upper class, Culture Writers, selling line, desires advertisers,