think of denim jeans or his company, Levi Strauss & Co. That’s because he invented the

first riveted pair of jeans and he started the first and largest manufacturer of denim jeans.

Levi Strauss was born on February 26, 1829 in Buttenheim, Bavaria what is now

known as Germany. In 1843, Strauss sailed from Bremerhaven to New York City to join

his two brothers, Jonas and Louis, who already had a successful wholesale textile and

tailoring business. After staying only a few days in New York, he decided to go to his

uncle’s ranch in Louisville, Kentucky. Strauss spent the next five years of his life there

learning English and the ways of the Americans, so he could take over his uncle’s ranch.

In 1853 he returned to New York and he also became an American citizen. After word

During his time, his company (Levi Strauss & Co.)was worth 6 million dollars. The

d about the gold rush in California, Levi decided to travel west to San Francisco to

started, the government ordered conservation of some metals, so they had to stop putting

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