Color has a profound effect on people, both as individuals and as a whole. Psychologists have long since theorized that people\'s preferences for color and color mixes have deep psychological affect on your mood or feeling. Many now believe that colors cannot only cause emotional reactions, but can also correct mood and well-being. Considering that color in itself is merely the human eye\'s perception of light, its psychological influence is incredible, from causing depression, a desire for food, to subliminally affecting consumerism. A culture\'s attitude toward colors is also important in developing one\'s identification of different hues.

There are many issues of color involved in graphic design. Besides the psychological aspects of color, one must be sure that the layout is easily comprehensible, and that the palette used in background, graphics, font and content work together. And so, I will ac

Red is the hottest of all colors, and as such, represents all things intense and passionate. Heat and fire, speed and zest, blood and excitement, competition and aggression, are all feelings and imagery evoked by the color red. Red also causes a persons metabolism to increase, thus causing a craving for food. Hence the reason for many fast food chains to use it. It can be an irritating, restless color though, and should only be used when you wish to ignite your spectators. Red makes an excellent accent color to show emphasis, particularly when used with neutral colors, but clashes with green, blue and purple.

Orange is a warm color causing enthusiasm, vibrant and expansive. If you want to be flamboyant and get attention, use orange.

Colors have symbolism and meanings that go beyond ink. When I design brochures, logos, and Web sites, its helpful to keep in mind how the eye and the mind perceive certain colors.

Sunshine is yellow (in our minds at least!) and so with yellow comes optimism, happiness, idealism, and imagination. It can be an unsettling color though - which shouldn\'t be used unless you wish to convey bright, cheery feelings in your spectators. If you should decide to use yellow a lot in a design, it works well as a background color for easy readability with contrasting colors.

Some topics in this essay:
, contrast colors, white background, accent color, visual effect, color combinations, color colors, human eye, graphic design, bright colors, background color,