At the American election of 1828, modern political marketing blossomed. There were now handbills and sample ballots that were distributed. Candidates now had “aliases” to make themselves recognized and more popular. During that time, they also had to collect funds to support candidacy, lists of voters, and even biographies. Indeed, through the years, the tactics and strategies used in political advertising have changed.

Political parties also play a major role in placing candidates in office. Theoretically, parties help voter identify the platform the candidates’ support. In reality, however, political parties just serve as a control mechanism to candidates. They just curb the power kick of the aspiring public officia

It was also tackled in the book the issues that were regarded as important during the time of Johnson – the nuclear bomb and social security. Johnson’s opponent Goldwater collected and reacted on these very dangerous political issues. However, it was countered by the Goldwater camp that their candidate was misunderstood. In the social security, he claimed that he would just improve it and not entirely remove or destroy it. His opponents, therefore, used it against him. Without a doubt, the people would not support him because he was toying with what the people deem as important and necessary. The second issue was the nuclear bombs. With the help of negative advertising, Goldwater was seen by the public as pro-bombs. Naturally, the public would not approve of that. His opponents, then, released several advertisements showing that Goldwater approves of bombs and how it would destroy the Americans. He therefore, had an image that he was trigger happy! When he attempted to counter these, it backfired. Because of these circumstances, the people were uneasy about him. Although he explains the important matters, he does not seem to convey the right and the correct message. The lesson to be learned here is that a candidate must choose carefully the issues he wishes to tackle. The issues he must choose, therefore, should be those that he know very well and are politically safe. Also, the candidate should be careful in what he is saying and doing because it may have negative implications, which can entirely damage his candidacy.

In every campaign, promises comprises a major part. The aspiring candidates promise anything and everything. When they are elected into office, the people, and most especially his opponents would watch carefully if he will be able to fulfill each promise. Obviously, it is quite impossible to fulfill numerous promises in a short span of time. Come election time, the opponents would attack the incumbent on his poor performance or his failure to fulfill his promises. This can be used as an attack and a strategy in election campaigns.

On the Johnson camp, on the other hand, the issues on Goldwater could be used as issues would enhance the candidacy of Johnson. He therefore, employed it as too risky if Goldwater wins the race. He is out of his mind and should not be entrusted with governing and steering the country.

Like in the Philippines during Former President Estrada’s term, health became an issue in politics during the second candidacy of Eisenhower. His opponents saw it as opportunity to attack the popular president. They claimed that Eisenhower would not stay on earth for a long time, thus, creating chaos in the country if ever he dies on his term. They also backed the issue with concrete medical facts and findings to make the attack more credible. Eisenhower’s age also became an issue in addition to his failing health. His opponents used the stereotype that he was not fit anymore to handle the pressures and problems in the White House. His age, they claimed, was not anymore ideal in governing. To counter this, the Eisenhower camp released advertisements in television that showed that Eisenhower was still very healthy and that his opponents were just sourgraping. Additionally, the credibility and integrity of the popular president backed him up in his candidacy for his second term. Eisenhower’s decision in foreign affairs also awarded him with a landslide victory. He still won in spite of the attacks of the democrats and the powerful Jewish-American civil society.

Because Kennedy was just 43 when he assumed office, h

Some topics in this essay:
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