Krispy Kream Donut Marketing Plan

An evaluation of the company’s internal strengths and weaknesses and external opportunities and threats would be served as the basis for the marketing plan for opening additional store in Seattle. The plan concentrated on the company’s growth and marketing strategy, suggesting ways in which it can attract the new and old customers to feel the same excitement of opening additional Krispy Kreme store in Washington State.

2 As current economy is slowing down, people may not have extra means to spend on high-prices goods, but with only cost of few dollars, people can bring a whole box of donuts to make their family, friends or co-workers happy may be an opportunity for Krispy Kreme in the current economic situation.

1. Although donuts may not consider as healthy compared to other treats, but most people when decides to consume donuts, nutrition in general is not a factor in donut-buying decision- it’s all about taste.

1. Krispy Kreme’s product differentiation strategy is the result of creativity marketing tactics, unique customer experiences and customers’ goodwill.

4. Relying only on the word of mouth advertising may not have instant feedbacks on how the company is doing with their products.

4. Promotion. Krispy Kreme promotion strategy so far is avoiding spending big advertising budgets. Over they years, the chain’s most valuable marketing has come though its fund-raising programs, which enable nonprofit organizations to sell its doughnuts with 50% profit margin (Hume, 2001). In addition, Krispy Kreme also believes as long as it provides and satisfied the consumers’ needs, customers will “evangelize” its products (McConneell, 2003). As a result of not advertising its products, consumers are more likely to tell other people about its products.

Some topics in this essay:
Krispy Kreme, Krispy Kreme’s, Kripsy Kreme, Kreme Company, krispy kreme, Washington Company, Kripsy Kreme’s, Kreme Inc, Marketing Environment, Kreme Donut, According Bir, krispy kreme’s, krispy kreme donut, kripsy kreme, kreme donut, krispy kreme company, customers feel, donut store, grocery stores, store seattle, kreme company, hume 2001, kreme donut store, treats meyer 2002, krispy kreme donuts,