An evaluation of the company’s internal strengths and weaknesses and external opportunities and threats would be served as the basis for the marketing plan for opening additional store in Seattle. The plan concentrated on the company’s growth and marketing strategy, suggesting ways in which it can attract the new and old customers to feel the same excitement of opening additional Krispy Kreme store in Washington State.

3. Krispy Kreme should consider surveying its current customers and its customers’ clients to gain a better understanding of their changing needs and desires instead just relying on feedback of its customers.

2. As today’s consumers are more health-conscious, the “hydrogenated fats” in the donuts associated with the heart disease may prevent some consumers in choosing Krispy Kreme’s donuts as treats (Meyer, 2002).

3. The strategy of not building Kripsy Kreme store available everywhere may have limited its sale channels.

Some topics in this essay:
Krispy Kreme, Krispy Kreme’s, Kripsy Kreme, Kreme Company, krispy kreme, Washington Company, Kripsy Kreme’s, Kreme Inc, Marketing Environment, Kreme Donut, According Bir, krispy kreme’s, krispy kreme donut, kripsy kreme, kreme donut, krispy kreme company, donut store, customers feel, kreme company, hume 2001, store seattle, grocery stores, kreme donut store, kreme business-to-consumer marketing, krispy kreme business-to-consumer,