Quite possibly, the most important thing for any politician, or any leader for that matter, to gain, and maintain, is control over those that this person wishes to govern or rule. Control can be gained in a number of ways; through coercion, persuasion, and even fear, to name a few. Since politics is an aspect of control, there is a relation between coercion and politics. There are various theories that coercion is the main characteristic of politics. There are two steps in the use of coercion to control. First, the politician or leader must induce in the person or group t

Present day politicians seem to attempt to gain control more through persuasion than propaganda. While present day politicians do use propaganda, more in the form of their own “spin doctors,” persuasion is more prevalent in their attempts to gain control. Many politicians will tell you why they want you to vote for them, but the people, more often than not, will want a reason why they should vote for a particular candidate. They want to know ‘What are you going to do for me?’ It is not that any campaign promises made by a particular candidate will be kept or not, the political candidate will try to “sweeten the pot” by making the more outlandish, and sometimes unrealistic promises, strictly because it is what the people are asking for, and if the candidate can convince or persuade the people that he can deliver what the people want, realistic or not, that candidate has won most of the battle. All that is really left is to undermine the enemy through propaganda. In present day America, this is obvious through political advertisements and all of the “backstabbing and mud-slinging” campaigns run by politicians during election time in the United States. Candidate A is a womanizer. Candidate B wants to raise your taxes while he votes to cut his own and votes for a raise for himself. These are a few examples of various negative political ad

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