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Mass Communication

Wherever we turn in today’s high tech society we are surrounded by the media though mass communication. They fight for our attention and our interest by using catching phrases and clever cliffhangers. But they may fail to bring the individual what they feel is important in the interest of pleasing the masses.

My intake of information through the media during the day is quite interesting do to all the sources I have available to me. While I am at work I am in constant contact with a TV or Radio. On my day of observation at work it seemed the news media was not present on the radio, only constant weather reports. I was never interrupted with short news briefs on any of the major stations, which can be conmen on high volume news days. The short briefs only started broadcasting after the World Trade Center tragedies on September 11th. The TV inside the shop was first turned to the NASCAR Race of the day, and then to ESPN. ESPN was dominated with the news of the NCAA tournament bids. ESPN was showing a 3 hour special on the tournament, going over rankings, placement, and expected finishes, it is believed so much fuss is generated over this tournament due to all the gambling involved. ESPN was just constantly feeding its viewers with


The media coverage of the war over seas acts as a window; with out the media we wouldn’t be able to see what was actually taking place in Afghanistan. This gives the media a lot of leverage. They have the power to show us what they think we want to see or what they think we shouldn’t see. They can concentrate on whatever aspect of the war they feel is most important. This also allows the media to be a filter, they can cover and broadcast certain events and leave out others, which in turn can manipulate or thoughts or views on the war. You can think of this as a negative, that the media can manipulate our thoughts or only show us certain parts or scenes from the war, but without the media, we wouldn’t be able to see anything outside or vision.

In conclusion, the media has the power to control what we see, thus they can control what we feel is important. If the media hypes up and spends extra time on a certain event, that will stimulate the public into feeling more importance with the event. If less attention is given, the event feels less interesting and important. Even though this situation seems almost unfair, with out the media… we would see nothing.

information to make them potentially better informed to place bets. Which in turn will draw in viewers. When I returned back to my dorm room is where I found must of my information. Watching the 11 o’clock local news on channel 2 I picked most of the current events. Major plans are being planed for Monday March 11, as it is the 6-month anniversary of the WTC attacks. A moment of silence is planed at 8:46am to mark the hit of the first plane against the towers. Other news touched on the major weather change over the weekend and the power loss many experienced. One of the most interesting facts I found was that the temperature dropped 20 degrees in 18 minutes. I think that is amazing. The local news also mentioned an increase in gas prices, the Buffalo Sabers won against the Detroit Red Wings and that driver Tony Stewart was the winner of the MBNA America 500, the NASCAR race I was watching earlier in the day at work. The 4th news piece mentioned in the local news was the report of “the most dangerous fighting yet” slowing almost to an end in the major

Some topics in this essay:
Throughout Americas, Amherst School, MBNA America, ESPN ESPN, , TV Radio, Trade Center, 11 o’clock, returning base, 7 soldiers, NASCAR Race, Buffalo Sabers, Tony Stewart, media wouldn’t able, media wouldn’t, fighting afghanistan, wouldn’t able, loss 7, soldiers returning, dangerous fighting, loss 7 soldiers, soldiers returning base, short briefs,

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Approximate Word count = 1505
Approximate Pages = 6 (250 words per page double spaced)


  

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