d only an assumption, is completely fallacious, however, as no concrete and completely conclusive evidence has ever been formulated in support of the theory. The key premise here is that the mass media does not cause undesirable social behaviour and in actuality, the media people should not be dubbed as the “bad guys”. They simply use their power in the most constructive ways possible in order to promote their ratings and popularity. One way to do that is to concentrate on what sells: sex, violence and disaster. Having said this, why is it then, that many in society still believe otherwise; why do they continue to believe that pornography is “evil” and is a major cause for violence against women, specifically rape? There are many reasons for this misinterpretation and through the following few points, an attempt will be made to show that pornography has very little to almost no correlation with violence against women (of course nothing is “absolute” in society). In order to demonstrate this, it must be made evident that pornography is not “evil” and does not cause undesirable social behaviour by displaying nude women in sexually explicit circumstances. Thus, it is important to indicate that women are not treated only as sexual objects through the media. This is done in an attempt to quash any traces of “evil” in pornography. Subsequently, a second point, that some may consider to be completely bizarre, can be addressed; that pornography actually reduces the amount of violence against women. For thousands of years, sex itself has been considered “evil” and revolting. This is exactly why the concealment of the sex organs and teaching feelings of shame toward human sexuality is so common worldwide (Christensen 1990:4). These same feelings of shame are the chief reasons that sex is considered a personal and private matter. Contrary to the beliefs of many, the mass media did not create these settings; society creates this image. In some societies, women have no reservations with regard to living their entire lives completely naked, while in other societies, females cover themselves from head to toe, only revealing their eyes. The media has been bombarded with criticism, overwhelmingly from the female community, relative to the amount of sexually explicit material that is published in magazines and that appears on television and in the cinemas. A common argument against pornography is that the media portrays women as being nothing more than sexual playthings and objects to satisfy male sexual desires. As before, the media once again, is not to be held responsible for creating this image; these views are products of society. It would be downright absurd to assume that women in this society are treated as sexual objects only because the media releases or broadcasts pornographic material. A magazine associated with make-up and skin care, for example, will quite obviously not be concentrating on much else. Such a magazine would not display pictures of women who mountain-climb or women who water-ski; only images of make-up and text referring to skin care would be relevant. Clearly, society does not consider women to be beings who’s only purpose in life is to worry about make-up and skin care; but why are the complaints only directed towards pornographic media then? The answer to this question may be more complicated, however, what remains obvious is that the media does not portray women as only being able to fill male sexual desires. To say that pictures featuring nudity, etc, are making objects out of women is foolish. One should consider females who pin-up posters of male rock stars or children who collecthockey or baseball cards. Society, however, does not say that objects are being made out of these rock stars and sports heroes; pictures of clothed people are no less objects than pictures of naked people. Many complaints are also made to the effect that pornogr

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