McDonald's Restaurant
Until recently, consumers have seldom been concerned with healthy menu alternatives when choosing to dine in the fast food industry. As of lately, changes in consumer demand, sparring from America’s recent obsession with obtaining the perfect body, have influenced purchasing decisions when it comes to fast food. According to the National Health and Nutrition Examination Survey from 1999-2000, 30.5 percent of all adults in the United States are currently obese. With obesity becoming a growing concern in the United States, as well as around the world, consumers are changing their eating habits and deciding to eat healthier. A recent survey conducted by Insight Express reveals that 60% of all Americans are eating healthier today than one year ago. This empirical evidence is quite significant, since McDonald’s primary market consists of consumers who are on the go, that are not concerned with the health issues, and who do not want to pay much for their meal. The survey also highlights that Americans are less price sensitive when it comes to eating healthy, as nearly half (46%) are willing to pay more for ‘healthy products.’ Additionally, one out of every five Americans express that they are willing to sacrifice taste for
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Insight Express, Jim Cantalupo, Chicken Baguette, Fruit’n Yogurt, Greene Oprah’s, Dollar Menu’s, Wendy Cook, , Examination Survey, Press Release, market positioning, menu items, fast food, consumer preferences, product specialization, changing consumer preferences, changing consumer, economic strategy, mcdonald’s able, traditional menu, white meat, traditional menu items, increase profits mcdonald’s, hypothesize increase profits, profits mcdonald’s able,
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Approximate Word count = 1489
Approximate Pages = 6 (250 words per page double spaced)
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