Priceline Case Analysis
Over the last decade the online travel industry, a source of electronic commerce, has had a major impact on travel industry. Travelers now can find information and data-rich resources available on the internet to book airline flights, hotel rooms and cruises, and to gather information on destinations. The online travel method is fast, cost-effective and can be done around the clock and anywhere in the world where financial transaction can be secured on the internet. The online travel industry has few boundaries. Since travel has few geographical boundaries, and to the widespread adoption of e-tickets, which airlines aggressively push, the online travel sites do not face logistical issues of online product retailers such as shipping and variable tax-collection schemes, the travel industry was uniquely suited for the Web. A decade ago, travelers were forced to rely on information from travel agents and airline reservations agents. Today, powerful data base search engines and the rise of travel Web sites have leveled the playing field - and at the same time have brought visibility to discount carriers that lack major airlines' marketing budgets. The overall market for online trave
Priceline was started in 1996 by Jay Walker with the idea that he could offer airlines a discounted price for their empty seats to cut their losses. His idea was to offer customers a name your price system that offered companies a way to sell their surplus of products or services without damaging their brand name. In 1996 this system was patented and priceline was born. Customerwise states, the most visited travel-transaction site for June was Expedia, according to data from comScore Media Metrix, which reported an estimated 12.44 million unique visitors to the site. Second was Travelocity, with 10.695 million visitors followed by Cendant Corp.'s Trip Network with 9 million; Orbitz with 8.64 million; Priceline at 5.03 million; AA.com (the American Airlines site) at 4.95 million and Hotwire.com at 4.55 million. Strengthen product offering and customer service: Priceline intends to continue to implement improvements to its customer service operations and significant enhancements to the functionality, clarity, speed and convenience of its website in an attempt to improve each customer’s experience.
Some topics in this essay:
Industry Analysis,
Priceline Customers,
Southwest Airlines,
Galileo Sabre,
Kong Singapore,
Cheapticketscom Priceline,
Jay Walker,
Europe Asia,
American Airlines,
Bear Stearns,
online travel,
travel industry,
travel market,
online travel market,
online travel industry,
bargaining power,
substitute products,
bear stearns,
existing firms,
travel sites,
market share,
airline tickets,
online travel sites,
priceline’s business model,
2002 shift 7,
Join now to see the rest of the essay!
Approximate Word count = 2166
Approximate Pages = 9 (250 words per page double spaced)
CUSTOMER SERVICES
| |
|
Example Essays Home
