Viewpoint of Wildlife Conservation and Outdoorlife.
I have picked two magazines that related wildlife animals should conserve comparing animals hunting offer freedom and no govern of rules. These two magazines' advertisers and editorials have different approach based on their readers, and they mainly focus their distinctive values of its magazines to readers. .
Wildlife Conservation magazine regards this organization government, respect and conserve our wildlife animals. Outdoorlife magazine suggests that why we hunt animals and encourage congressmen support hunting rights, and also help fight for gun control groups. These magazines both came out same month and year of November, 2003. The Wildlife Conservation's advertisements offer Encyclopedia of Marine Mammals, ecology books, Allergy medicine, Spotting scopes, books of biology and conservation, and Animals Foil Art. Their readers are professors or zoologist and they see their advertisement with Encyclopedia of Marine Mammals, and books of biology that may help them to increase their animal knowledge. The Outdoorlife magazine's advertisements offer pouches, trucks, 4WD motorcycle, Global Positioning Satellite navigation portable device, guns, hunter jackets, wine, realistic eagles glass sculpture, binoculars, hunting & shooting sports heritage fund and wolves sculptural frame. Their readers will see this advertisement, which readers may purchase these items; gun or GPS device or 4WD motorcycle to equip for their hunting. I found that most Wildlife Conservation readers on their viewer opinion are environmentalist, zoologist, professor, anti-war people and people who have sympathy heart. I also found the most Outdoor Life readers are many elder people, fishermen, and trophy hunters. Many pictures are shown elder people. The magazine teaches certain techniques to capture fishes, and teaches what a trophy hunter is. .
Wildlife Conservation and Outdoor Life magazines are general tone are bored, unless you belong those readers.
