The Internets leading advertising company, DoubleClick, Inc. compiled thorough information on the browsing routine of millions of users. They accomplished this by implementing cookie files onto computer hard drives. These cookies enable Web sites and advertising networks to observe peoples on-line activities with great precision.

Cookies also include the search vocabulary entered as well as the articles one reads over, and the amount of time one spends looking at a particular article. Convinced that their actual identities were not being made public, consumers were pleased to accept this in exchange for the ease of navigating the web more efficiently.

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