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Exploitation Of Gratification

The Exploitation by Advertisers of the American Tendency to Crave Instant Gratification

Americans currently subsist within a sphere of reality that has a vast space and significant usage for advertising in regards to perpetual success of commercialism. This sphere envelops both the producer and the consumer who, in turn, feed off one another symbiotically. Commercials and advertising have always been a way for companies to reveal their products and services to the consuming public. This is achieved predominantly through television, but has increasingly been presented using numerous vehicles throughout culture to expose what is available. These mediums help to offer many things that are practical, but a great many are merely ploys to make money. The products that are not necessarily advantageous or even completely unnecessary are nonetheless sold due to how modern Americans love to spend money to achieve satisfaction. Commercials and advertisements, which are created to entice modern Americans, are based off the constructed phenomenon of the need for instant gratification.

There is evidence that suggests that advertisers generate commercials that are concurrently quick, delivering, and at times elaborate in order to exp


Because Americans desire instant gratification a need for instant income arises and is an element in the motivation of high school and college dropouts. To purchase attractive items requires money, which many ordinary students do not have a lot of. Other situations arise such as having to support a family or rebelling from institutional values and traditional methods of reaching success. Some individuals simply desire something to show immediately instead of going to school for years. There exist many lucrative jobs that do not require a college degree. These include waiters at fancy restaurants and exotic dancers, who can often make hundreds of dollars a night. Both of these jobs also have the characteristic flexibility in that transition from one place of employment to another is relatively easy. The opportunity for instant gratification is most clearly seen on the Las Vegas strip. Daniel B. Wood, in describing the possibilities for earning a large income even without a degree states, “the demand for willing workers has been a siren song across America, enticing teens and twenty-somethings into the job market- especially in areas where high tech is hot. “( ) The fact that people accept these high-paying jobs is not at all surprising because good money is received right away. Thus, the temptation is powerful, and successfully utilizes the tendency to desire instant gratification.

loit the consumers’ need for indulgence and satisfaction. The notion of communicating relevant informa

Some topics in this essay:
Daniel Wood, Michael Schrage, Gratification Americans, instant gratification, short attention, attention span, Las Vegas, short attention span, desire instant gratification, modern americans, daily life, instant income, desire instant, companies exploit,

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Approximate Word count = 1018
Approximate Pages = 4 (250 words per page double spaced)


  

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