The Buyer’s Behavior Model consists of five steps: 1)

No item is without its flaws though. Although there are great advantages with the palm pilot, there are some dislikes as well. All of the answers varied for this response. The common likes were the accessibility, the ability to download, the lightweight feature, and the size. The dislikes were the battery usage, the fact that some are non-color, the inability to check email with some brands.

Our surveys also exposed the source of the purchase. The responses to this question were varied from buyer to buyer. The only common answers that we found were from the internet and from the computer store CompUSA. Other places of purchase were at the mall and varied electronic stores, such as Dell, Circuit City, and Staples.

Need Recognition 2) Information Search 3) Evaluation of Alternatives 4) Purchase Decision 5) Post Purchase Behavior. There was definitely a need for such a device so the marketers used this to their advantage. While reviewing our studies we found that there was a majority who chose to purchase it for work related reasons. Almost every job out here today requires that you use the internet in some way, whether for research on a project or to choose a location for the company picnic. Even though we know that we need something there is always that money problem that comes into the picture. We all know that we need a place to live but we won’t go out and buy a $100,000 house when we know we are on a limited budget and a 3 bedroom apartment will do. The same applies to the palm pilot. We found that people tended to buy the palm pilots because they were on sale. Some people just can’t resist a sale. Our final option in our survey was style. There were answers for that as well. In today’s society among the young people there is always a sense of style that links the cool and popular. Palm pilots are cool new PC’s so they appealed to the younger society. Of all the needs that were appealed to, work ranked at the top of the list of the choice that was picked. This goes one step further to show us just how much technology is infecting our daily lives in all aspects.

With the convenience and endless features of the palm pilot it is surprised that every response was the same when we asked whether or not the buyer was satisfied with the purchase. The answers were a resounding yes with various reasons. The convenience, different colors, ability to make lives a little easier made the palm pilot a big success. Not only was it a success for the buyer but when a

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