Bose And Argentina

eople there does not have marketing needs and wants. I believe that for those rich people, they might want to have the best quality of music and sound. Besides, the restaurant and disco club owners may want to have a better sound quality in order to attract more guests and customers. I guess most of people would know that most of Argentines love music, and they think music is one of the most important thing in their lives. Therefore, I believe marketing needs and wants is one of the forces. We may see from the following article that I picked up from the web that how Argentina accepts business of imports and exports of electronics: “Argentine companies involved in the appliance and electronics industries produce primarily for the domestic market. Exports are shipped mostly to Mercosur countries. Products include refrigerators, washing machines, dishwashers, air conditioners, television sets, radios, and video cassette recorders (VCRs). In recent years production of refrigerators and washing machines has been about 700,000 units each. Little Argentine production is exported outside Mercosur, although certain niche markets are served by high quality Argentine manufacturers. These include specialty high-fidelity equipment designed for audiophiles willing to pay in the range of US$10,000 for equipment and for concert halls, theaters, and other buildings in need of high quality audio equipment. The target market of these firms is international.” b) Technology: I believe that the technology would be one of the most important driving global forces for Bose to market their products in the worldwide. Because in LifeStyle Systems, it produces a natural blend of reflected and direct sound, similar to the sound quality in live concert. It’s a sound experience that gives customers the feeling of being in the middle of the action. And with five-channel availability, customers can enjoy music in 2-speaker stereo, 3-speaker front channel performance, or full 5-speaker surround sound(1). From the roar of a runaway train to the sweet song of a cello, bass creates much of the excitement customers expect from a home theater system. The Bose LifeStyle Home Theater System uses a powered Acoustimass module to make customers the right amount of the bass. During the movies, customers will feel bass effects that bring them to the edge of their seat(2). c) Communication: One of the most important points and conditions of doing business or marketing in another country is communication. According the demographics of Argentina, the languages they speak are mostly Spanish, English, Italian, German and French. Therefore, I believe that it would be a good point for Americans to do business and marketing in Argentina. In Bose LifeStyle, there is a manual with English, Spanish and French instructions. Besides, there is a test CD instruction used for testing the sound quality in nine languages like English, Spanish, French, German and so on. Also, the transportation in Argentina in main cities is very convenient. Just like the United States, there are subways, taxis and others, which are very convenient for corporation managers to do business with them(3). d) Product development: In LifeStyle, the award-winning Jewel Cube speakers contain a Neodymium Iron Boron magnet with ten times the magnetic density of conventional speaker magnets. Swivel them with a twist of your wrist to re-create a lifelike balance of reflected and direct sound, for more spacious sound throughout listeners’ listening area. Proprietary Videostage steering logic decodes surround soundtracks and enhances performance. The seek aluminum music center contains a six-disc CD changer, an AM/FM tuner with 50 presets, and inputs for additional sources. It also provides advanced multi-zone capabilities. When used with additional Bose powered speakers, listeners can play music in one room and surround sound for home theater in a different room, simultaneously. Easy-to-use remote operates on rad

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