Li & Fung is facing the challenge of opening up a web portal, lifung.com, and not interfering with the more traditional day to day business that is well established in the market. Li & Fung is a company that does over $3 billion in assets. It has grown both organically and through strategic acquisitions. It does business in over 30 countries with outstanding growth potential. Run in a entrepreneurial manner allowing managers to manage teams much like individual companies. Li & Fung is far more sophisticated than a typical trading company. They have evolved into a company that orchestrates

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