Li & Fung is facing the challenge of opening up a web portal, lifung.com, and not interfering with the more traditional day to day business that is well established in the market. Li & Fung is a company that does over $3 billion in assets. It has grown both organically and through strategic acquisitions. It does business in over 30 countries with outstanding growth potential. Run in a entrepreneurial manner allowing managers to manage teams much like individual companies. Li & Fung is far more sophisticated than a typical trading company. They have evolved into a company that orchestrates

With the successful implementation of their Intranet and Extranet sites, Li & Fung both increased efficiency and value for their customers. The company Intranet allowed internal communications to be much more simplified. Now, orders and shipments could be tracked in real time, troubleshooting and inspection could be done online, and the entire process was handled more efficiently. The Extranet sites linked key customers directly to Li & Fung, which allowed it to be customized to that particular customer’s needs and provide a platform for the company and its customers to interface. This interface allows customers to track their orders more effectively and allows for quick manufacturing changes.

In 1996 Li & Fung adopted a “3 year plan” system modeled after the economic planning system of the Chinese Communist government. The Chinese government plan was based on a 5 year timeframe while Li & Fung’s was based on a 3 year time frame. The main principle behind the implementation of this type of planning system was to set concrete goals while analyzing past and future performance to determine how to better achieve these goals. It is in the third “3 year plan”, “Doubling Profits”, that the new B2B portal, lifung.com, was to be launched. Through a series of strategic acquisitions Li & Fung gained access to sou

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