McDonald’s franchise operation. He was a pioneer of
the modern fast-food restaurant industry. He
introduced management innovations that are now
standard in the business, such as implementing
assembly line methods and employing a part-time
teenage work force to produce a standardized menu at a
low cost. Kroc’s formula allowed him to build an
initial investment of a few thousand dollars into a
giant, international corporate empire.
In 1937, Ray Kroc came up with a new invention: a
machine that could mix five milk shakes at one time,
called the “multi-mixer.” He headed his ow
Some topics in this essay: Ray Kroc, Richard McDonald, Plaines Illinois, Bernardino California, ray kroc, franchise operation, milk shakes, restaurant industry, assembly line, mcdonald brothers,
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