In discussing industries that are neither monopolies nor perfect-competitive, economists have tended to begin from the four characteristics of a perfect-competitive industry. We recall that those characteristics are:
Competition can be "imperfect" in an industry if the industry deviates from any one of the four. So, if there are just a few firms (but more than one), deviating from the first characteristic, the industry is said to be an "oligopoly." Since the nineteen-twenties, economists have also discussed the situation when an "industry" deviates only in the second characteristic. This is called "monopolistic competition," and we have "monopolistic competition" when a group of firms sell closely related, but not homogenous products. Instead, the products are said to be "differentiated products." So, the characteristics of "monopolistic competition" are:
To say that products are differentiated is to say that the products may be (more or less) good substitutes, but they are not perfect substitutes. For
• A reduction in demand leads to a reduction in both price and output. However we have to investigate the effects on profit to determine if this is a long run equilibrium.