Sexism In Liquor Ads
Throughout this first semester here at IU I have been exposed to many knew ideas and been convinced of the idiocy of others. I do not see myself as a feminist simply as a person who sees an injustice and happens to be a woman. Male dominance has slowly become a thing of the past since we are now in the twenty-first century where woman and men alike are now ruling the world. However, there are select few that are still trapped in the period of time when men were praised and revered while women were simply trophies with little input on social issue let alone private ones. In the sixties and seventies not only did advertising companies have to adjust their angles to fit a new audience of race but also one of gender. Women began to join the workforce and bring in the valuable income that the advertisers were drooling over, forcing them to expand the market to comply with men’s needs as well as women’s. New advertising for razors soaps, shaving cream, and other neutral or male dominated products were forced to now angle there campaigns towards women interests. However, one genre of product still hasn’t made a leap into the twentieth century let a lone the twenty-first. The liquor companies still demand on having a sexist and mat
Ads # 2 and 3 both have an unavoidable male theme to them. While these ads glorify male bonding they do not have anything feminine at all about them. Jim Beam even goes to the lengths of patronizing women in order to sell their product. Both Jim Beam ads I used showed major sociological problems and aspects contained in the ad. Ad #3 shows four men all dressed in the same jersey and wearing the same face paint at a football game. The ad is pushing for conformity using the excuse of a football game to show a visual picture of guys doing the same thing. The add subliminally tells the audience that in order to have that much fun and go to football games one you need to dress up in jerseys and face paint and two you need to drink Jim Beam. It’s also suggesting that men must drink so that they can stand to be with each other. Ad #4 consist of a black background and the words “ My brother introduced me to two RED HEADS one left me but I’m still devoted to the other” and at the bottom of the page a half pictured Makers Mark bottle. The photographer only placed the neck of the bottle with the trademark red lid in the frame along with a slight top view of the bottle. The neck in this ad is meant to represent a falice. The falice represents masculinity that’s also seen in the phrase at the top of the page. The man is no longer with the assumed red headed woman but still consumes the Makers Mark. This suggests that the liquor is better than a woman because it will never leave you, you always know where it is, and it’ll never mess with your emotions or break your heart. The sexism in liquor ads is so ingrained that it is perfectly normal to suggest that drinking is better than “dealing” with women. Ad #5 again shows a strong sexist theme. The background is again plain howev
Some topics in this essay:
,
Crown Royal,
Makers Mark,
Jim Beam,
Hennessy Liquor,
Garden Eden,
Beam It’s,
Adam Eve,
RED HEADS,
Royal Eve,
liquor companies,
crown royal,
jim beam,
biblical story adam,
story adam,
black background,
football game,
biblical story,
makers mark,
boost male,
hard liquor companies,
liquor companies don’t,
hard liquor,
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Approximate Word count = 1208
Approximate Pages = 5 (250 words per page double spaced)
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