The functionalist approach is simple. According to Talcott Parsons, a Harvard University sociologist, and key figure in developing the functionalist theory, “If an aspect of social life does not contribute to a society’s stability or survival-if it does not serve some identifiably useful function or promote value consensus among members of a society-it will not be passed on from one generation or the next (Schaefer, 15).” This simply means that as long as something is serving a useful purpose in society it will be passed from one generation to

In an analysis of the three perspectives it would seem that a combination of all three would be the most effective in determining the recent boom in telemarketing over the recent years. It stands to reason that one could easily justify no single approach that lends itself completely to satisfy the question at hand. However I feel that is merely a cop out. Clearly one can see that with little effort the obvious choice to be made is the functionalist approach. This paper has not only proven that the fundamentalist approach is the best approach to explain the recent boom in the telemarketing industry, it has also shown that this approach will help the telemarketing industry survive into the new millennium, and develop the technology that will take it even further.

the next. To look at the purpose telemarketers serve, let’s first define telemarketing. Telemarketing is defined, according to investorwords.com, as: “The act of selling, soliciting or promoting a product or service over the telephone.” If we go back to the Parson’s definition of functionalist perspective, one can easily see that Telemarketing is connected to something invaluable to our society…the telephone. The connection is direct and distinct. Therefore telemarketing is solidly in our lives because if we have a phone, (as the majority of us do right now in America), telemarketers have access. This access is both personal and private. Thus promoting personal selling in the privacy of your own home. According to Flyn Penoyer, Certified Management Consultant for Penoyer communications, and author of the book Teleselling Techniques That Close the Sale: “In today's technology based business environment, the telephone has become the face of business. Most companies have more contact with their customers and prospects via the telephone than by any other method…The once bad word ‘telema

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