• Starbucks employs over 40,000 partners (employees) in 40 states and 19 countries.

• To establish Starbucks as the most recognized and respected brand in the world.

• To become the leading retailer and brand of coffee in each of its target markets by selling the finest quality coffee and related products, and by providing superior customer service.

• Provide a great work environment and treat each other with respect and dignity.

• Embrace diversity as an essential component in the way we do business.

• Apply the highest standards of excellence to the purchasing, roasting and fresh delivery of our coffee.

• Develop enthusiastically satisfied customers all of the time.

• Contribute positively to our communities and our environment.

• Recognize that profitability is essential to our future success.

• Purchases and roasts whole bean coffees

• Sells fresh, rich-brewed coffees

• Italian-style espresso beverages

• A variety of pastries and confections

• Coffee-related accessories and equipment

o Recognizing that fiscal responsibility is essential to their environmental future.

• Hear Music, a San Francisco based music company

He founded a company call Il Giornale to create the experience that he’d seen in that Milan café. By 1987 he had three locations. It was about this time when Gordon and Bowker decided it was time for them to sell out. Schultz arranged financing and became CEO of the company. By this time Starbucks had 17 locations in Seattle. By 1990 the company was profitable. By 1992 it was time for an initial public offering of 2.1 million shares of $17-a-share. There were 125 stores and 2,000 employees.

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