Subliminal Messages
Are you sure that you aren’t being subconsciously manipulated into making decisions that you wouldn’t normally make? Are you sure that over the next few days, your purchases of popcorn and Coke will be completely under your conscious control? Are you even sure that I haven’t embedded secret messages into this research paper to manipulate you into giving me an A? If you didn’t consciously perceive “secret messages” but you did perceive them subconsciously, then they would be called subliminal. The word “subliminal” literally means “below the threshold” (Encarta 99). The threshold is the level at which you are aware of stimuli, so if something is below the threshold, or subliminal, you are not consciously aware of it. Therefore, you may be receiving messages and obeying them without even realizing it! What I have set out to prove through my research report is that people are being manipulated by the media through subliminal advertisements. Subliminal advertisements stimulated significant public attention in 1957. It was reported that a motion picture theater in New Jersey had flashed subliminal messages on its movie screen during the showing of the movie Picnic. These messages appeared on the face of the actr
There hasn’t been enough evidence to prove that they work because subliminal advertisements are a fairly new field of study. It is really still in the investigative stages. However, though there really isn’t any scientific proof that subliminal messages work, there are many testimonies saying that they work from people who have used subliminal messages in a positive way. I will mention a few of these testimonies to give you an idea of just how effective subliminal messages worked for some people. I have taken these testimonies out of Eldon Taylor’s book, Subliminal Communication: Emperor’s Clothes or Panacea? A woman named Marilee had more than two hundred warts on her hands, and tried to have many of them burned off. After using a subliminal wart-removal audiotape for thirty days, the warts had completely vanished. Six months later, the warts had still not returned. Another woman named Judee Goddard bought a subliminal weight-loss audiotape to play secretly to her husband. After thirty days, Mr. Goddard had lost twenty-six pounds, and was never informed of the subliminal program. My last example is of a man named Vern Water. His mother purchased a stop-loss-of-hair tape for him. He had already lost most of his hair because of what seemed to be male pattern baldness, but after listening to those tapes for less than one month, he began to grow new hair. After approximately two months, he had a full head of hair once again. These testimonies and this research paper certainly didn’t prove my research topic, which was that people are being manipulated by the media through subliminal advertisements, but it did show that there is definitely a good possibility that subliminal messages may work. We also must remember that just because we don’t have the technology or knowledge to fully understand subliminal messages quite yet, doesn’t mean that they don’t work. If we do some day find out that subliminal messages do actually work, then we will realize just how badly we have been manipulated all of these years. However, there could also be a very negative side to that, which would be that we would know for sure that they work and then there would always be that definite possibility that people were manipulating us constantly to do whatever they want. This is where you have to wonder if we should ever really know. It all comes down to the mathematical fact that even when there’s a lot of a positive, if there’s a bigger negative, then it’s still negative. Scientists will probably continue to study subliminal messages until we have it all figured out because of our need to learn, and hopefully, our newfound knowledge will be exclusively positive! The newer cover does not display a castle on it. Another subliminal message involving Disney is in the movie Aladdin. Right before he sings the song A Whole New World, Aladdin says, “Take off your clothes” under his breath. My last example of a Disney related incident involving subliminal messages is in the movie The Lion King. When the king lion falls off of the cliff, you can see that the dust around him and the stars in the sky spell out the word “Sex.” There are many subliminal messages in our products today, but one I find most disturbing is the Camel Cigarettes’ advertisement. The Picture on the left shows a man standing proudly with his genitalia erect. The picture on the right shows the camel that is named the “S
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Approximate Word count = 2298
Approximate Pages = 9 (250 words per page double spaced)
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