1. Mission – enable customers to create breakaway business strategies by using their network computing products, solutions, and services. Allow individuals or entire organizations to access information from anywhere to anything on any device.

2. Objectives – Sun would like a networked computing future driven by the needs and choices of the customer. It is a vision in which every man, woman, and child has access to the collective planetary wisdom that resides on the network.

a. Putting its expertise in high performance system design enabled the company to lower the price of advanced workstations and graphics technologie

B. Top Management: Sun Microsystems, Inc. has six Vice-Presidents and six Presidents. These executives make up the worldwide corporate structure of Sun Microsystems, Inc.

External Factor Analysis Summary (EFAS)

3. Fierce rivalry among existing firms is extremely competitive especially between Sun and Microsoft. The outcome of the lawsuit between the two companies may also determine who controls the future in computing.

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