You go to a bar one night and you see this pretty lady across the way, she doesn’t see you, so you think of making a surprise move on her; see how her nights going, maybe more. You comb your fingers through your hair to make sure you have that manly look, brush your beard with your hands and hope for the best.

As you approach the woman she turns and you smile saying “Hey there,” she frowns at you, as though she’s disgusted you even made the move, she’s not impressed with your gray beard, she walks off to be with a much more youthful looking man.

You think your chances of finding love may possibly be over, and then you see a commercial for Just For Men, rejuvenating gel, for gray facial hair. You take the plunge, by the product, I mean who wouldn’t after seeing it help the guy in the commercial get his woman.

The commercial starts with two sports commentators, they announce some things, talk with one another, then proceed to discuss the gray bearded man as he is about to make a m

The text in this commercial is jumping out all over the place, you know immediately after the anchors show the graying man in the background that its going to be a commercial for hair color, then the text if flying out again because you know the man is going to make a move on this woman and that she will obviously reject him because of his gray hair. As viewers, we know all of what will happen before it does, just because we know what we would want to see happen, and we know this from commercials we have seen in the past. We know that the man will get rejected, but we also know that he will come back when his facial hair is colored and that the beautiful woman will not turn him away.

Today’s commercials are much more in depth then commercials used to be in the past. Commercials used to state the product, what it did, and then tell you where to find it or what number to call, but now commercials are so high priced and must compete with other commercials content and the time in which they air on television. Commercials have taken a more personal side so that the viewer feels drawn in and can relate to what is going on, and will hopefully want to either try the product out, or might know someone that the product will help.

This approach to people’s minds may seem vague and unlikely to work, but its just the opposite, it does work, not on everyone, but on enough people to keep the commercial running and the product selling, in turn keeping the company in business. Just as people like things that relate to them, they like commercials that show success, and if they may come close to that same problem, they like to see examples, to show them that they too can have what the person on the commercial has.

This, just like any other commercial is hoping to pull in men who might have experienced this same situation, or a man with graying facial hair who is sitting at home with no woman and watching TV. The commercial is hoping to pull in its audience with an appealing intro and then of course show something great that they know people will want (i.e. beautiful woman) and then show a drastic change, then of course end the commercial proving that their product helped that person get whe

Some topics in this essay:
, GRAY Using, facial hair, beautiful woman, gray beard, text commercial, hair color, underlying messages, graying facial hair, looking facial hair, commercial hoping pull, commercial underlying, hair coloring, commercial underlying messages, particular commercial, looking facial,