The 2.3 million dollar bargain is an article that appeared on the CNN/Money website. The author, Chris Isidore, a senior writer, explains that any advertisers should be happy to write a check for nearly 2.3 million dollars for 30 seconds air time during the peak of the Super Bowl. As Isidore points out, that is 75,000 dollars per second. During last years game the top spots sold for 2.1 million. When this number is put into a formula (CPM) to find the amount paid for each one thousand viewers, it comes to a bargain, only $23.70 per one thousand consumers. This is much less than most sources of advertis