Golden Circle - Australian Company

Golden Circle's original factory is located at in a northern suburb of Queensland, known as Northgate. Golden Circle also owns the Original Juice Co. plant at Mill Park, on Melbourne's northern outskirts, and a fresh fruit packing operation in Griffith, NSW. There are sales offices in each Australian state and also in New Zealand.

Obviously there are many natural resources used at Golden Circle. Natural resources such as Apples, Pine

Golden Circle manage to advertise there products in several ways. The most predominate being television ads (ref appendix 2.1).

As far as a target audience goes Golden Circle aim anywhere from 5 to 105. Although recently you may have seen on TV and advert for Kid Start Farms. Kid Start Farms was started to assist rural school students with a career in farming. And of course the character ‘Pineapple Pete’ would appeal to the younger citizens of our community (ref appendix 2.2).

Golden Circle is an unlisted public company proudly owned by 700 Australian farmers. These farmers, plus others, supply more than 180,000 tonnes of fruit and vegetables every year to the factory for processing. The fruit crops, of which pineapple is the largest, come from the Sunshine Coast hinterland, Maryborough, Yeppoon and further north and the vegetables largely from the Lockyer Valley region,

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