Coca-Cola was first marketed as a soda fountain drink in 1886. At that time, one glass sold for only $0.05. Sales of the fountain drink grew rapidly but it wasn’t until the Company began bottling its product that the beverage became known worldwide. At first, Coca-Cola was only being sold in a common glass bottle named a Hutchinson. Joseph A. Biedenharn sent a case of the soda to Asa Griggs Chandler, the owner of the company at the time.

Apparently, Chandler liked the product but he made no moves to further production; instead he just focused on selling the drink from soda fountains. It wasn’t until 5 years later that two Chattanooga, Tennessee, lawyers realized that they could make a great profit from the Coca-Cola name brand. These lawyers, Benjamin Thomas and Joseph Whitehead met with Chandler to discuss obtain

Just from watching Coca-Cola’s recent commercials, I see that they realize that African-Americans, Hispanic-Americans, and many other subcultures are consuming more and more of their products. In order for any large corporation to be successful, they must realize who their market is and what that particular market expects to receive from them as a company. Over the years, the Coca-Cola Company has been very successful in this area.

Unfortunately, in order for a company to be successful, they have to worry about more things than just producing a great product. They have to make sure that they are doing well from a financial standpoint also. One of Coca-Cola’s main competitors is PepsiCo. Though the both market very similar products, they have to do whatever it takes to make sure that they can still earn a sizeable profit.

Soon, bottlers became concerned that the present straight-sided bottle would be easily confused with those trying to imitate Coca-Cola’s products. Glass manufacturers were then summoned to design a newly shaped bottle that would be easily distinguished by its consumers. The Root Glass Company of Terre Haute, Indiana, presented the Contour shaped bottle to the Coca-Cola Company and it was a huge success.

One of the things that I noticed about both corporations is that have been successful in gaining a greater profit from year to year. Also, the cash dividends paid to shareholders increased on a yearly basis. In both companies, there was a sizable increase in shareholders repurchasing stock in their respectable companies from year to year. I think this is a great sign for the both companies because it shows that the current shareholders are confident in their investments and that they look to see greater improvements in the future.

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