Edward L. Bernays is considered by many to be the “father of public relations”. The nephew of Sigmund Freud, Bernays began his career in public relations in 1915; he was assigned the task of promoting the Ballet Russes American tour. Even though he was not interested in the project, Bernays used his insight and skills to promote the “Ballet Russes” to the American public. He succeeded in changing the impression that the public had of this art form by explaining the concept and making it easier fo

Another historical figure that played an important part in the evolution of current public relations was Arthur W. Page. In 1905, Page began his career, as a great many public relations professionals did, in publishing. In his position with Doubleday Publishing, he came into contact with many influential people such as government officials, inventors, entertainers, and businessman. Through this experience, Page learned how to use his writing ability to mold pubic opinion. (http://www.prmuseum.com/awpage/awpage_dblday.html )

In addition to this project, Bernays was also credited with molding the images of many different individuals, businesses and government programs. During his long career, Bernays was involved in several different projects including the NAACP Conference in Atlanta in 1920 to promote civil rights for the African-American population, the Torches of Freedom Campaign in 1929 to promote the right of women to smoke in public (http://www.prmuseum.com/bernays/bernays_1929.html ), the General Motors: Values and Sales Appeal in 1932 to promote the sales of GM automobiles, (http://helios.acomp.usf.edu/~cmburke3) and

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