People prefer to shopping online because its convenience, people can process their purchase with an PC at any their convenience time. Online shopping offers people abundant information of products and service. With online shopping, people have optimum opportunity to sequential research information about price, product…they can easily contact with sellers for more information on products or compare the price, company, product … to the similar online shops. The shopping online people will be limited on social interaction and their purchase decision will not be interfered or influenced by salesman.

The first time shoppers and those shoppers with less online shopping experience may be reluctant to purchase online because of high risks perception such as credit card security concerns, privacy concerns, lack of website credi

It can be referred that eBay have enough financial resources for its chosen effective marketing program.

Some topics in this essay:
, Business-to- Consumer, Profit/ Loss, Digital City, China India, Distribution Structure, Program Alternative, Merchandise Sales, Amazon Yahoo, China Russia, online business, online shopping, online auction, brand name, marketing program, shopping online, business sellers, market size, credit card, ebay competitor, person-to-person online business, gross merchandise sales, security credit card, credit card information, increase brand awareness,