Mass Customization

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The ability of a company to deliver highly customized products and services to different customers around the globe is what defines mass customization. Delaying the task of differentiating a product for a specific customer until the latest possible point in the supply network is the proper and effective way to mass customize. Companies like Dell, HP, Toyota, and Hanes are good examples of corporations that need to mass customize in order to satisfy the needs of the customers. These companies must do the following to keep up with the trends of mass customizing: rethink and integrate the designs of their products, the process used to make and deliver those products, and the configuration of the entire network. By using this approach and method, companies can operate at maximum efficiency and meet the customer's needs at a quick rate with a minimum amount of inventory.

Dell is an excellent example where mass customization works without their product or service costing too much. Dell makes home personal computers, laptops, and other computer software. Dell computers makes it product when it is needed. This is why they have fewer inventories or a large amount of surplus. Instead of making a huge pr

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