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The Sports Card And Memorablia Market

The sports card and memorabilia market is as lucrative as ever in our culture today. The number of sports card and memorabilia stores, however, has never recovered since the backlash of the late 1980’s and early 1990’s. My business plan is to open ED’S SPORTS CARD & MEMORABILIA WORLD in a small (400 square foot) location in Islip, New York. The store-front will cost $400 per month.

The sports card market has a year-round appeal but also has fluctuations by month. The height of business is found in November and December (holiday time) as well as in March and April (when the baseball season gets underway). An advantage to this business is the extremely low amount of advertising money needed. By accessing the Internet (through a $2500 computer and $20 per month America OnLine service), a card and memorabilia store can have virtually all the advertising they can put on-line at no extra cost. A webpage (through a provider like GeoCities or Angelfire) is free and posting in Usenet groups or on AOL’s "Card Collector’s Corner" is also free. All you have to pay is the monthly service charge.

An advantage of using the Internet for this business is the profit margin. It is not uncommon to find cards on the Internet selling


n Cal Ripken Jr broke Lou Gehrig’s "Ironman" streak of 2,130 consecutive games his rookie card (1982 Topps Traded) went from $150 to $300. It has since cooled down to $250. A lot of money stands to be made by investing in Griffey’s cards now (when I can find them at $48 on the Internet) and selling them when and if he breaks Maris’ record. Should he fail to accomplish that (as he has in the few times he has flirted with the record, mainly because of injuries) the card is still a good investment at $48.

October 1997 $15,200 $20,000 +$4,800

Some topics in this essay:
Collector’s Corner, YTD June, America OnLine, Deck Pinnacle, Topps Traded, Jose Canseco, March April, , Upper Deck, Islip York, card memorabilia, sports card, sports card memorabilia, rookie card, part-time dealer, griffey jr, america online, upper deck, 8 card, baseball card, internet selling,

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Approximate Word count = 840
Approximate Pages = 3 (250 words per page double spaced)


  

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