There are no magazines targeting 15 to 18 year old boys about dating or clothing trends. This is a major difference between the pressures of women and men. There are a countless number of magazines targeting the young woman with pictures of extremely slender models. When has anyone ever seen a magazine with a 16-year-old boy on the cover who weighs about 105 pounds? It is just simply not done. Young males are encouraged by sports coaches and male figures to gain weight, and to develop much muscle mass and a bigger body type. How many football players do you see on television that weigh 130 or less pounds? It’s just not seen. When males deal with pressures of body size, it is allocated more to the issue of gaining weight and gaining muscle.

As a result of the recent uproar due to the media's portrayal of unrealistic body images, some television shows have included characters of a more reasonable weight. The American Broadcasting Company broke down barriers when Camryn Manheim was cast to play Ellenor Frutt, a slightly overweight, straightforward, independent, and successful attorney in The Practice. Even though Manheim won the Emmy for her outstanding work in The Practice, one of her most challenging roles is being an advocate for size acceptance. (Classy Action 2) Manheim chose to speak out about her size and weight because very few people in the media would voice their opinions on the issue. Although the role she chose is sometimes hard and humiliating, Manheim uses her strong sense of determination and wit to make sure that everyone knows that it does not matter what you weigh, as long as you are happy and successful, who cares?

These companies use the innocence and lack of individuality of young girls as a target to break them down and then proceed to build them back up by pushing diet pills, sexy clothes and 'must have' make up. The seller instead of the consumer almost solely gains the benefits of these products. Whether or not the product works or provides the expected outcome is irrelevant, because the merchant still gets the money.

If we see loved ones becoming caught up in the images they see on television about size, let that person know that it’s fine to want to be in shape, but tell them not to set unrealistic goals, and to like who they are. Encourage that person to be happy with who they are and how they look, people who they see in ads might not really be that perfect in real life. Don’t strive for the impossible you, strive for the attainable you.

Media advertising places

Some topics in this essay:
Media Scope, Classy Action, Info TV, Skinny Advertising, Practice Manheim, Anorexia Nervosa, Ellenor Frutt, advertising companies, media scope, Broadcasting Company, Camryn Manheim, body type, scope 2, western culture, media scope 2, diet products, media scope 1, negatively directed, magazines targeting, physical beauty, scope 1, low self esteem,