In all advertisements, there is a common goal, make the product appealing. Whether it’s sex appeal, location, or discrete psychological targets, a Camels’ cigarette ad is a perfect display of the techniques used to accomplish this goal.
As a whole, the ad is applying a psychological term called the peripheral-route to persuasion. The peripheral- route is projected through sexual appeal and visual stimulus, as opposed to the company sending a message through text. This approach is trying to seize people with low resistance to persuasion, using bright colors in a flashy setting. The visual stimulus attracts the consumer first and then sex appeal is used to make people stare for a few moments. The cigarette companies only need a few seconds to plant the thought in someone’s brain. A person could be a lifetime smoker or just thinking about try
Camel seems to have found an ideal location for a cigarette ad. It is from RollingStone Magazine, which attracts a wide array of people and ages. The ad is placed in a magazine overflowing with celebrity musicians, who most can be seen smoking as well. Camel is merely capitalizing on indirect support from the photographs. Celebrities’ images’ are being used to hinder the fact that smoking is not a healthy habit. So by the time the reader reaches the ad, he/she already has the mindset of believing it’s normal to smoke their deadly product.
If that isn’t enough, the company then classifies brands in categories such as: Exotic & Indulgent, Mellow & Turkish, and Rich & Classic. This technique is saying to the consumer that this brand of cigarettes can fit anyone’s tastes and needs. Just choose a brand that pertains to your liking. The goal here is not to target a sm
Example Essays Home
