There are a several social groups that will prove to be critical to Seng Hang in regard to their products. Among these social factors are social class, reference groups, and family.

When conducting research, Seng Hang underestimated the importance of these social groups in China. These groups exert varying amounts of influence on how you buy and with proper research it is very predictable.

Social class in China is very important. Social class breaks down in to three smaller categories including education, occupation and residential location. Social classes are so important to research because they e

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