Tommy Girl Cologne Marketing Campaign

Tommy Hilfiger uses a marketing orientation because the company follows the marketing concept. It aims all of its efforts at satisfy its customers- at a profit. The Tommy Hilfiger Corporation mission statement explains how the company works to achieve customer satisfaction, works together as a total company effort, and has profit as an objective. The mission statement states: “The Tommy Hilfiger Corporation is dedicated to living the spirit of the American Dream. We believe…the spirit of the youth is our greatest inspiration. Resourcefulness is the key to value and excellence in making quality a priority of our lives and our products. By resp

The controllable variables that relate to Tommy Girl Cologne are product policy, place policy, price policy, and promotion policy. The product policy is that Tommy Girl guarantees its customers a quality product in its mission statement. The place policy is the locations that Tommy Girl is sold. It is sold on-line and in department and specialty stores. The price policy is that Tommy Girl will be sold for a reasonable price compared to the quality of the product. The promotion policy for Tommy Girl is that Tommy Girl will continue to advertise to continually bring in its present customers and maybe a few new customers. Tommy Girl should continue to implement its marketing plan to make sure that all of the controllable variables are being met.

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